Not Just Words 1

Chapter 2 page 43

     My first response or rather what I see of the image provided is that it represents the American flag. My second response is that it does not have fifty stars, but that it has thirty American companies in place of the stars. From the picture I get that there is a materialistic vibe coming off of it. It appeals to logos because it has thirty American symbols that are iconic in today’s day in age. Everyone knows or has heard of these companies and they are popularized through word of mouth or the media. But these are just images, if we look further into the image it would also appeal to ethos. From “Coca-Cola” to “Disney” each and every one of these images sparks an emotion from someone. They all have different meanings to certain or many individuals. One is considered to be the best soda and has the best commercials with the cute little polar bears; the other has childhood memories of rides, stories, and movies. Each of these symbols has a connection with people which lends it to also appeal to pathos in a sense. “Disney” is the “Happiest place on Earth” and that is how every child sees it. They associate anything Disney to the theme parks or the toys or the movies and shows. All of the icons on the American flag represented have an emotional or logical connection with families or people in general because we either use them or go to them which makes this image all three appeals.

"Everything's an Argument," Lunsford and Ruszkiewicz page 43

Chapter 4 page 71

     At first glance the image would look like it appeals to both pathos and ethos, but on closer inspection we realize that that is not the case. The caption under the title QUALITY is “THE RACE FOR QUALITY HAS NO FINISH LINE- SO TECHNICALLY, IT’S MORE LIKE A DEATH MARCH,” (Lunsford and Ruszkiewicz 71) means that no matter how hard a person strives to achieve their goal, setting too high of a standard could be the death of you. Aiming big does not necessarily mean that you will get what you want or when you want it. Sometimes making small goals will not only allow for a person to actually achieve their goals, but it will give them a boost in confidence because they are accomplishing several goals rather than just one or not accomplishing one at all. Everyone dreams big, but the end result is usually the same, everyone will either get half of it done or none of it at all. So I think that this image is trying to say that the bigger the goal is the harder it is to achieve it, so if you make smaller ones you are more likely to get them done with less hassle. This is logical because the bigger the goal is the harder it is to actually get it done and in the end you feel worse about yourself. In a sense it appeals to pathos and ethos, but because it has that logical caption it is closer to logos.